Karoline Leavitt doubles down on influencer ambition as she shares recipes with fans
Karoline Leavitt doubles down on influencer ambition as she shares recipes with fans
Eleanor TolbertWed, November 11, 2026 at 8:42 PM UTC
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Karoline Leavitt is doubling down on her attempt to become an influencer -Credit:Getty Images (Getty Images)
Karoline Leavitt is doubling down on her attempt to become an influencer after leaving her White House role.
The former press secretary, 29, has been posting lifestyle content on her Instagram following her tenure at the podium. On Tuesday, she shared her dinner with her 3.1 million followers after giving them a look at her life with her children.
The meal consisted of roasted lemon and olive oil chicken, homemade mashed potatoes and goat cheese with apple salad. She also had a small plate for her two-year-old son Niko. She followed up the image with another kitchen creation, a loaf of bread that she ate with a stick of Kerrygold butter.
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The former White House staffer may be interested in turning her social media into a lucrative endeavour. With her massive following on Instagram, she has recently begun sharing more recommendations, like what stroller she uses and her favorite restaurants.
Evan Nierman, founder and CEO of Florida-based PR firm Red Banyan, told the Daily Mail: "Karoline Leavitt already has the two ingredients most people spend years trying to manufacture: instant name recognition and an audience that already trusts her voice.
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The meal consisted of roasted lemon and olive oil chicken, homemade mashed potatoes and goat cheese with apple salad -Credit:karolineleavitt/Instagram
"That gives her a real head start if she wants to build a lifestyle brand and monetize the platform she has already earned, provided she treats it with the same discipline she brought to her political career."
Experts theorized that if she decided to become an influencer, she could make up to six figures for just one sponsored post. Just 10 posts could earn her over $1 million.
Since stepping down as press secretary at the end of August, she has become a commentator on Fox News. She decided to leave the role to spend more time with her family.
Leavitt made history as the youngest White House press secretary in history when she was appointed to the role two years ago. She was also the first press secretary to be pregnant while in office.
She and her husband, Nicholas Riccio, 61, welcomed their daughter, Viviana, in May. Leavitt went on maternity leave at the end of April before making her return in July, then stepping down one month later.
Karoline Leavitt gave birth in May -Credit:Instagram/karolineleavitt
The role of White House press secretary was briefly filled after her tenure, though it’s back open again. Katie Zacharia, a former Fox News commentator, was appointed to the role on Oct. 9, though following a rough display during her first briefing to the press, she departed the role on Oct. 16. Zacharia was the shortest-serving White House press secretary in history.
Former Disney actor turned former Trump staffer Caroline Sunshine, 31, has reportedly been tipped to take over the role. She appeared on the Disney Channel series Shake It Up alongside Zendaya.
Source: “AOL Entertainment”
